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Hendel homes has clearly focused on building a solid trustworthy brand for many years. In this video I dive into their impressive Instagram account, some thoughts on why they're ranking so well in AI search results, and some thoughts on their beautiful branding.

A deep dive into Cullum Homes marketing strategy reveals why they dominate their market. Plus, get a powerful AI prompt for conducting your own builder marketing audit.

How Google and Facebook have created the world's largest advertising exchanges, and why treating digital ads like quantitative trading gives you the competitive edge in lead generation.

Learn how to make Meta ads work for custom home builders with proven strategies, creative approaches, and campaign optimization techniques that drive qualified leads.

Comprehensive analysis of AI adoption rates in construction versus other industries, with data showing only 1.5% of construction firms using AI while manufacturing leads at 70-90%. Discover opportunities for early adopters.

A deep dive into AFT Construction's website—what's working, what could improve, and actionable tips any custom builder can apply to their own site.

A visual, implementation-ready guide to thoughtful client gifting for high-end remodelers and custom home builders—what to give, when to give it, and how to turn gifts into referrals.

Industry data reveals most builders can sell more homes with two simple changes. Learn the shocking response time data and why measuring the right things matters more than measuring everything.

Discover how consistent, boring marketing creates unstoppable compound effects for homebuilders. Learn why 10 minutes daily beats viral campaigns for long-term success.