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A practical roadmap for home builders on what to document at each stage of growth—from solo operations to full teams—to prevent systems from breaking as revenue scales.
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Your massive context window beats ChatGPT's tiny one when making high-risk strategic decisions about advertising channels. Use the intel you already have on your peers to decide if Google Ads deserve a real investment.- Published on
Thankfully, Parade of Homes season is coming to an end for many of us, and we are reflecting and recuperating, so I wanted to share a few ideas for next year.- Published on
Marketing luxury homes requires rethinking assumptions formed in production building. An interview with a $60M exit entrepreneur reveals surprising insights about high-net-worth client mindsets and investment approaches.- Published on
Trust is huge in construction, which makes adopting AI tricky. Ethical marketing matters even more because relationships and reputation are everything. Key insights from Sumaya's ebook on Ethical AI Marketing.- Published on
Hendel homes has clearly focused on building a solid trustworthy brand for many years. In this video I dive into their impressive Instagram account, some thoughts on why they're ranking so well in AI search results, and some thoughts on their beautiful branding.- Published on
A deep dive into Cullum Homes marketing strategy reveals why they dominate their market. Plus, get a powerful AI prompt for conducting your own builder marketing audit.- Published on
How Google and Facebook have created the world's largest advertising exchanges, and why treating digital ads like quantitative trading gives you the competitive edge in lead generation.- Published on
Learn how to make Meta ads work for custom home builders with proven strategies, creative approaches, and campaign optimization techniques that drive qualified leads.- Published on
Comprehensive analysis of AI adoption rates in construction versus other industries, with data showing only 1.5% of construction firms using AI while manufacturing leads at 70-90%. Discover opportunities for early adopters.- Published on
A deep dive into AFT Construction's website—what's working, what could improve, and actionable tips any custom builder can apply to their own site.- Published on
A visual, implementation-ready guide to thoughtful client gifting for high-end remodelers and custom home builders—what to give, when to give it, and how to turn gifts into referrals.- Published on
Industry data reveals most builders can sell more homes with two simple changes. Learn the shocking response time data and why measuring the right things matters more than measuring everything.- Published on
Discover how consistent, boring marketing creates unstoppable compound effects for homebuilders. Learn why 10 minutes daily beats viral campaigns for long-term success.