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A practical roadmap for home builders on what to document at each stage of growth—from solo operations to full teams—to prevent systems from breaking as revenue scales.
Business-growth
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Thankfully, Parade of Homes season is coming to an end for many of us, and we are reflecting and recuperating, so I wanted to share a few ideas for next year.- Published on
Marketing luxury homes requires rethinking assumptions formed in production building. An interview with a $60M exit entrepreneur reveals surprising insights about high-net-worth client mindsets and investment approaches.- Published on
Trust is huge in construction, which makes adopting AI tricky. Ethical marketing matters even more because relationships and reputation are everything. Key insights from Sumaya's ebook on Ethical AI Marketing.- Published on
How Google and Facebook have created the world's largest advertising exchanges, and why treating digital ads like quantitative trading gives you the competitive edge in lead generation.