Lead-generation

Hendel homes has clearly focused on building a solid trustworthy brand for many years. In this video I dive into their impressive Instagram account, some thoughts on why they're ranking so well in AI search results, and some thoughts on their beautiful branding.

How Google and Facebook have created the world's largest advertising exchanges, and why treating digital ads like quantitative trading gives you the competitive edge in lead generation.

Learn how to make Meta ads work for custom home builders with proven strategies, creative approaches, and campaign optimization techniques that drive qualified leads.

A deep dive into AFT Construction's website—what's working, what could improve, and actionable tips any custom builder can apply to their own site.