Luxury-builders

Published on
September 10, 2025
Hendel Homes: A brand-first marketing playbook that builds trust
construction-marketing marketing-strategy luxury-builders digital-marketing lead-generation
Hendel homes has clearly focused on building a solid trustworthy brand for many years. In this video I dive into their impressive Instagram account, some thoughts on why they're ranking so well in AI search results, and some thoughts on their beautiful branding.
Published on
August 15, 2025
Custom Builder Website Teardown: What AFT Construction Gets Right
construction-marketing website-design conversion-optimization luxury-builders lead-generation
A deep dive into AFT Construction's website—what's working, what could improve, and actionable tips any custom builder can apply to their own site.

Hendel Homes: A brand-first marketing playbook that builds trust