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A practical roadmap for home builders on what to document at each stage of growth—from solo operations to full teams—to prevent systems from breaking as revenue scales.

Your massive context window beats ChatGPT's tiny one when making high-risk strategic decisions about advertising channels. Use the intel you already have on your peers to decide if Google Ads deserve a real investment.

Thankfully, Parade of Homes season is coming to an end for many of us, and we are reflecting and recuperating, so I wanted to share a few ideas for next year.

Marketing luxury homes requires rethinking assumptions formed in production building. An interview with a $60M exit entrepreneur reveals surprising insights about high-net-worth client mindsets and investment approaches.

Trust is huge in construction, which makes adopting AI tricky. Ethical marketing matters even more because relationships and reputation are everything. Key insights from Sumaya's ebook on Ethical AI Marketing.