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Your massive context window beats ChatGPT's tiny one when making high-risk strategic decisions about advertising channels. Use the intel you already have on your peers to decide if Google Ads deserve a real investment.
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Thankfully, Parade of Homes season is coming to an end for many of us, and we are reflecting and recuperating, so I wanted to share a few ideas for next year.- Published on
Marketing luxury homes requires rethinking assumptions formed in production building. An interview with a $60M exit entrepreneur reveals surprising insights about high-net-worth client mindsets and investment approaches.- Published on
Trust is huge in construction, which makes adopting AI tricky. Ethical marketing matters even more because relationships and reputation are everything. Key insights from Sumaya's ebook on Ethical AI Marketing.- Published on
Hendel homes has clearly focused on building a solid trustworthy brand for many years. In this video I dive into their impressive Instagram account, some thoughts on why they're ranking so well in AI search results, and some thoughts on their beautiful branding.