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Your massive context window beats ChatGPT's tiny one when making high-risk strategic decisions about advertising channels. Use the intel you already have on your peers to decide if Google Ads deserve a real investment.
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Thankfully, Parade of Homes season is coming to an end for many of us, and we are reflecting and recuperating, so I wanted to share a few ideas for next year.- Published on
Marketing luxury homes requires rethinking assumptions formed in production building. An interview with a $60M exit entrepreneur reveals surprising insights about high-net-worth client mindsets and investment approaches.- Published on
Hendel homes has clearly focused on building a solid trustworthy brand for many years. In this video I dive into their impressive Instagram account, some thoughts on why they're ranking so well in AI search results, and some thoughts on their beautiful branding.- Published on
A deep dive into Cullum Homes marketing strategy reveals why they dominate their market. Plus, get a powerful AI prompt for conducting your own builder marketing audit.