- Published on
We've been hand-drawing pixels when AI can generate the whole image. The constraint isn't AI capability anymore—it's that our tools and processes haven't caught up. Here's what AI-first data infrastructure actually looks like.
Construction-marketing
All Posts
construction-marketing (12)
- business-growth (8)
- marketing-strategy (8)
- digital-marketing (6)
- lead-generation (6)
- homebuilder-marketing (3)
- luxury-builders (3)
- tools (2)
- planning (2)
- builder-growth (2)
- conversion-optimization (2)
- ai (2)
- growth (1)
- operations (1)
- documentation (1)
- hiring (1)
- contractors (1)
- marketing-consistency (1)
- case-study (1)
- website-design (1)
- facebook-ads (1)
- instagram-ads (1)
- kpi (1)
- sales-optimization (1)
- builder-metrics (1)
- website-conversion (1)
- marketing (1)
- project-management (1)
- crm (1)
- data-strategy (1)
- google-ads (1)
- Published on
Your massive context window beats ChatGPT's tiny one when making high-risk strategic decisions about advertising channels. Use the intel you already have on your peers to decide if Google Ads deserve a real investment.- Published on
Thankfully, Parade of Homes season is coming to an end for many of us, and we are reflecting and recuperating, so I wanted to share a few ideas for next year.- Published on
Marketing luxury homes requires rethinking assumptions formed in production building. An interview with a $60M exit entrepreneur reveals surprising insights about high-net-worth client mindsets and investment approaches.- Published on
Hendel homes has clearly focused on building a solid trustworthy brand for many years. In this video I dive into their impressive Instagram account, some thoughts on why they're ranking so well in AI search results, and some thoughts on their beautiful branding.